The Teddy Bear Coat is the perfect combination of glamour and playfulness. Warm like a hug, the Teddy Bear coat is loved by models, celebrities and more: it’s given rise to true Teddymania.

Designed in 1981 by Anne-Marie Beretta, the 101801 coat is the best-known Max Mara piece in the world, an icon of modern, contemporary design. It has been defined by the unique lines and precise proportions that made it an instant icon ever since. Perfect over masculine-cut suits, ultra-feminine dresses or simply with jeans and T-shirts, this coat epitomises Max Mara know-how.

An iconic, timeless coat with perfect proportions. In luxurious pure camel hair, Manuela represents the essence of quality and the Max Mara philosophy.

In pure cashmere, the Ludmilla represents a laid-back attitude and attention to detail. A coat that conveys the idea of understated luxury.