The Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara. Made of pure lightweight camel hair, the double-breasted jacket makes understated yet unequivocal impact with its broad shoulders and oversized, straight silhouette. In Greek mythology, Olimpia signifies a female heroine. In Max Mara every woman can be remarkable – no matter who they are, how they live, where they come from - dressing from one day to the next with the assurance of feeling true to herself. Yesterday, today and tomorrow. True to myself.
The Olimpia Jacket
“The Olimpia Jacket is remarkable, just like the women who wear it—women who leave their mark, are true to their values and focus daily on defining themselves rather than chasing unattainable perfection. A Max Mara jacket is life armour, making you feel strong. It frames your character, helps you reach your goals, and boosts your confidence. Some women, regardless of age, social class, or physical appearance,command attention when they walk into a room. They are Remarkable Women, and the Olimpia Jacket is made for them.” Ian Griffiths; Max Mara Creative Director
The Olimpia Jacket
“The Olimpia Jacket is remarkable, just like the women who wear it—women who leave their mark, are true to their values and focus daily on defining themselves rather than chasing unattainable perfection. A Max Mara jacket is life armour, making you feel strong. It frames your character, helps you reach your goals, and boosts your confidence. Some women, regardless of age, social class, or physical appearance,command attention when they walk into a room. They are Remarkable Women, and the Olimpia Jacket is made for them.” Ian Griffiths; Max Mara Creative Director
The Jacket and Women's Emancipation
The evolution of the jacket played a crucial role in the emancipation of women in the 20th century, replacing shawls and corsets to offer greater freedom of movement. During World War II, it became an essential garment for women working in traditionally male roles while men were at the front. After the war, couturiers reinterpreted the jacket to combine modernity with femininity. In 1951, Achille Maramotti founded Max Mara, blending industrial production with high-quality tailoring. His goal was to create real clothes for real women, foreseeing that they would become professionals and that the jacket would be their perfect ally. In the 1980s and 1990s, power dressing with structured jackets and oversized shoulder pads became a symbol of strength and ambition. Today, women in power are a reality. They have fought to prove their worth, realizing that perfection doesn’t exist and that titles, earnings,and physical appearance do not define success—being true to oneself does. In 2024, the Olimpia Jacket celebrates female identity with style and determination. Its attitude is remarkable, just like the women who wear it.