Time, Tailored.

Max Mara presents “Time, Tailored.” – a campaign that showcases the brand’s core values: timeless elegance, excellence in craftsmanship, and the freedom to live life at your own pace.

Shot by Oliver Hadlee Pearch and starring Edie Campbell, the campaign celebrates time as the truest luxury in a constantly accelerating world.
Edie wears iconic Max Mara pieces: the Icon Coats, the Olimpia Jacket, the Whitney Bag and the new Olimpia Coat. Emblems of style and character, timeless creations, designed to accompany your every step with determination and consciousness. Designed for extraordinary women.

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The Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara clothes. Made of pure lightweight camel hair, the double-breasted jacket stands out for its broad shoulders and oversized yet straight silhouette. The name, alluding to Greek mythology, signifies a female hero, reinforcing the idea that for Max Mara every woman can be remarkable – no matter who they are, how they live, where they come from.

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The Whitney Bag came about as the result of the unprecedented partnership between the Renzo Piano Building Workshop and Max Mara: an homage to Italian creativity and ingenuity.