Le Parfum
The New Fragrance
For Max Mara, a garment is a second skin, a form of architecture that exudes presence and confidence. Today, this philosophy has evolved to embrace the intimate and subtle realm of scent. With the launch of Le Parfum, Max Mara translates its tactile heritage into a sensory, evocative dimension.
Ready?
Le Parfum
The New Fragrance
For Max Mara, a garment is a second skin, a form of architecture that exudes presence and confidence. Today, this philosophy has evolved to embrace the intimate and subtle realm of scent. With the launch of Le Parfum, Max Mara translates its tactile heritage into a sensory, evocative dimension.
Ready?
When you're ready, you'll know
A simple gesture. A tied belt. A quiet moment where everything aligns.The campaign for Max Mara Le Parfum captures that instant when a woman feels ready. Not because she has changed, but because she is fully herself. Shot by Mario Sorrenti and embodied by Florence Pugh, the campaign embraces confidence and authenticity. No excess, no spectacle. Just presence. More than a fragrance, Max Mara Le Parfum becomes a secret ally, revealing a quiet strength and a subtle sensuality.
When you're ready, you'll know
A simple gesture. A tied belt. A quiet moment where everything aligns.The campaign for Max Mara Le Parfum captures that instant when a woman feels ready. Not because she has changed, but because she is fully herself. Shot by Mario Sorrenti and embodied by Florence Pugh, the campaign embraces confidence and authenticity. No excess, no spectacle. Just presence. More than a fragrance, Max Mara Le Parfum becomes a secret ally, revealing a quiet strength and a subtle sensuality.
The unique design of the bottle directly evokes the Max Mara coat.
An architectural silhouette of perfect proportions, entirely made of glass, with a lacquered belt at its centre.
The unique design of the bottle directly evokes the Max Mara coat.
An architectural silhouette of perfect proportions, entirely made of glass, with a lacquered belt at its centre.
The New Fragrance, my invisible coat
Max Mara Le Parfum explores femininity with a masculine twist. Every ingredient resonates within a precise architectural framework: nothing excessive, everything in balance. A fragrance that fits like a second skin: reassuring, enveloping capturing the discreet authority that defines the Max Mara woman. Formulated with 90% ingredients of natural origin, this fragrance is entirely vegan.
Tuberose Absolute
Vanilla
Sandalwood
With her natural confidence, authenticity and distinctive presence, Academy Awardβnominated actress Florence Pugh embodies a modern vision of femininity that resonates deeply with the values of Max Mara.
With her natural confidence, authenticity and distinctive presence, Academy Awardβnominated actress Florence Pugh embodies a modern vision of femininity that resonates deeply with the values of Max Mara.
