Max Mara unveils its latest campaign, “Time, Tailored.” – a visual expression of the brand’s enduring values: timeless elegance, masterful craftsmanship, and the freedom to move at one’s own rhythm. Shot by Oliver Hadlee Pearch and starring Edie Campbell in the iconic Olimpia Jacket and the celebrated Whitney Bag, the campaign reclaims time as the ultimate luxury in a world of constant acceleration. The Olimpia Jacket and the Whitney Bag stand as lasting symbols of confidence, clarity, and enduring style – icons built to last. For Remarkable Women.

From the Resort 2026 fashion show at the Royal Palace of Caserta straight to your wardrobe: four new Whitney Bag styles and five timeless silk foulards are now online.